The concept of localization is becoming more important as we all become more connected. These connections are leading to a proliferation of digital content, products, web apps, and mobile apps. Virtually everyone involved in localization is coming to the same conclusion — digital companies must be global to be successful, and they must do it right from the beginning.

The goal of our study was to learn how different companies are localizing their digital content. The data has been summarized in order to provide insights into the approaches and investment levels across various aspects of the localization process.

Whether you’re diving in for the first time — or expanding your initial localization efforts — read what over 1,500 industry professionals discovered when they started working on localization projects.

• The top reasons for companies to go global
• The most important pieces of content to localize
• Recurring challenges associated with localization